It has been a year since I interpreted at the most fabulous Journées Savoir-faire Lady Dior event at Christian Dior’s flagship store on London’s Bond Street, and I was thrilled to be asked to work at their 2022 Lady Dior event, which on this occasion was held at their majestic Manchester store.
Having interpreted for the event last year I had the benefit of knowing what to expect, but honestly, there is nothing quite like this sort of assignment.
For me, especially, as I adore fashion and covet designer shoes, it is a dream come true to interpret for the illustrious craftspeople of Dior and translate their extraordinary craftsmanship for the awe-struck audience.
Sadly, at the time of the event, the country was in the period of mourning following the death of Queen Elizabeth II, and as a result, Dior made the conscious decision to tone down the celebratory nature as a mark of respect. The champagne and cocktails were replaced with fruit juices, and the tone was quiet and reverent, but nevertheless, the event was exceptional, and a true highlight of 2022.
I am delighted to have added the technical knowledge required to interpret for luxury brand events to my repertoire. This is a niche area and I would suggest to translators and interpreters who might want to branch out into this field to thoroughly learn a glossary of terms particular to this industry along with an understanding of the nature of the business. I can assure you, the hard work and time spent studying is well worth it!
The skills involved with interpreting for a luxury brand are, of course, transferrable between companies, and it is a joy to work with such interesting and accomplished artisans and professionals in their industry.