I recently worked with the Ita London Italian Trade Agency (London Office representation at Italian Trade Commission) at their press and industry conference promoting the forthcoming 42 MCE Mostra Convegno EXPOCOMFORT organised by RX Global.
In large, corporate events, it is usually standard protocol to provide simultaneous Italian to English/ English to Italian interpretation which enables the interpretation to happen in real-time, letting events run as if all attendees speak the same language.
I was happy to provide this service at the MCE Press & Industry conference held remotely by Zoom on 25th February.
I interpreted the welcome address for the following speakers and moderator:
ITA Agency, Giovanni Sacchi – Director London Office
Italian Embassy in London, Mr. Massimo Carnelos – Head of Economic Section
ANIMA Association, Mr.Bruno Fierro – VP for internationalization
Reed Exhibitions Italia, Mr. Massimiliano Pierini – Managing Director
Moderator: ITA London Office, Mr. Filippo Mansani – Head of Innovation
Simultaneous Interpretation plays a prominent role in my career, and it is wonderful to work with such esteemed colleagues. The Italian Trade Agency has also been working with the Ministry of Foreign Affairs and International Cooperation showcasing a wonderful new campaign recently called Be IT.
If you haven’t come across this initiative yet, I would absolutely recommend perusing the website, and also subscribing to the feeds on Instagram and Facebook. I
t really does show the brilliance of the people of Italy, their wonderful country, and the expanse of culture in Italy. (Whilst writing this I feel very proud of being Italian!)
The MCE Expocomfort is taking place from June to July 20220 in Milan, and will focus on showcasing renewable energies, technologies, solutions and systems, expecting to attract over 100,000 visitors.
Alongside the physical conference, this year it is also possible to attend the conference virtually, with a new digital platform set up to enable visitors to meet and network remotely, too.
Interestingly, though, a survey by MCE (Mostra Convegno Expocomfort) of participants registered for this year’s conference, showed a strong preference in attending the event in person, enabling visitors to see and touch the products and meet the vendors face-to-face.
Let’s hope this trend can continue. I will be there. Will you join us?